It’s become something of a mantra in the cinema and theater alike: Please turn off your cellphones before the performance begins. Depending on where you are, some of these warnings are a bit more lighthearted while others are a little more matter-of-fact, but either way it’s practically inevitable that whatever movie, musical, or play you are seeing, you’ll be asked to turn off your cellphone beforehand. Practically. A fad that bucks this trend is becoming more widely adopted. Commonly referred to as “tweet seats,” a phenomenon encouraging the use of cellphones during a performance is spreading, to mixed reviews.
As long as it’s on vibrate with the brightness down, I’m all for it. While you’re at it, why not have designated phone-friendly screenings? I don’t know about you, but I’m always tempted to pull out my phone during high points of a film. I think this type of sharing should be encouraged to help spread buzz about what you’re watching—the good and the bad. You could even communicate with your friends in real time without talking and disrupting the rest of the audience. I love it.
Hmmm… I’m getting some great ideas for a social cinema app. I’m thinking paperless tickets, imdb integration, location-based check-in service, food and beverage delivery to your seat. [Hey Regal/AMC — hire me to design it for you!]
Would “tweet seats” distract from the magic of your movie theater experience?