Body-painted models promote Jean-Paul Gaultier’s Diet Coke bottle design in London.
I love this almost as much as the Chanel Segway.
Diet Coke viral advertising in Time Out NY Magazine for the TriBeCa Film Festival! Awesome! #TheAdMadeMeDoIt
“In 2001, Karl Lagerfeld shed 90-some pounds by going on a (completely unhealthy, but disconcertingly effective) diet that consisted of stewed vegetables and Diet Coke. His love with the DC hasn’t wavered much since then, as he’s rumored to have his own private Diet Coke butler, and drink nothing else but the beverage. To pay homage, Lagerfeld has designed another round of limited-edition bottles for Diet Coke that will be sold beginning June 2011. The three new “Love It Light” designs feature Lagerfeld’s signature ponytail-ed silhouette and will be sold individually, as well as in prisim-shaped collector’s boxes. (PopSop via Racked)”
(via REFINERY29)
I really want to collect these…
#thingsiwant
