Great article on branding and education! It certainly worked for UCLA’s School of Theater, Film & TV—my Alma Mater. After Dean Teri Schwarts hired Chiat/Day (the firm responsible for marketing Apple products) to do an massive overhaul on the “TFT brand,” giving increased dramatically! Image is everything, people!
Could A Rebranding Help Give Teachers The Prestige They Deserve? The Brooklyn-based design studio Hyperakt schools teachers on honing their image through branding.